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Download a PDF file containing enlarged versions of all of the practice vertical grids.

I used the first framework, organization role segmentation (ORS), to test the fidelity of the individual tiers of each practice vertical, then assessed the relationships between each practice vertical against a second ontological framework. This exercise appears to have been successful, allowing me to begin quantifying the broader domain in which information architecture operates and discuss, with greater precision, the UX design competencies that have the most relevance to an IA practitioner.

It’s important to note that the outcome of my process produced one additional vertical, called User Experience Planning, and suggested that Business Context Analysis replace the Marketing Communications practice vertical of Boersma’s original diagram. The fourth column, Content Publishing , represents copywriting, video, audio, and any other communication media. Finally, I’ve combined Visual Design and Information Design into a single vertical.

I’m going to limit my discussion of the practice tiers relating to information architecture by highlighting areas that are especially important for a tactical IA role. The competencies for a manager, strategist, or researcher of information architecture are beyond the scope of this column. Let’s take a look to see how we might evaluate an IA practitioner.

Tier Ratings Explained

As I’ve mentioned previously, it’s valuable to start an information architecture career by jumping into the practice of UX design. Anyone willing to tackle the many disciplines UX design involves is a unique individual. My UXmatters colleague, Pabini Gabriel-Petit, offers a thoughtful analysis of this T-shaped person in her article, “ DKNY WILLOW Ballet pumps beige nappa zURVtcN
.” If you’re looking to hire a freshman IA practitioner, make sure that—in addition to the unconventional perspective that many in this field seem to have—this person has at least moderate proficiency in the first tier of each practice vertical and possesses at least sound knowledge in the second tiers. In your vetting, the first two tiers help you to evaluate a practitioner’s appetite for cultivating a growing UX design vocabulary, which will prove invaluable in practicing information architecture.

Acquiring competency in the first- and second-tiers of each UX practice vertical is a positive step toward professional maturation. If you are considering hiring someone right out of school, Figure 3 represents the minimum set of domain knowledge and skills you’d want to see from a freshman IA candidate.

As freshman IA practitioners gain experience and begin to approach a junior level of competency, their focus on developing greater proficiency should begin to aim toward understanding fundamental business strategies and interaction design.

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